PROPERTY FEEDS · AI CONTENT · SEO OPERATIONS
Property feed & SEO automation for estate agencies.
Importing listings is only the start. We connect REDSP, XML or similar property feeds to WordPress and Houzez, then automate the repetitive content and SEO work around every listing — filtering stock, improving descriptions, creating unique search metadata, checking the wider catalogue and surfacing only the exceptions that need human attention.
The hidden workload
A property feed can populate your website. It does not optimise it.
Feed control
- exclude unwanted areas, developments or price bands
- protect stable property identity across updates
- control create, update and delete behaviour
- reduce low-value stock before it reaches the website
SEO workload
- rewrite weak supplier descriptions
- create unique SEO titles and meta descriptions
- check catalogue-wide duplication before approval
- avoid manually optimising hundreds of listings
Ongoing maintenance
- preserve approved SEO through feed updates
- repair safe SEO issues without another AI call
- flag only genuine exceptions for review
- keep withdrawn or changed stock under control
The automated workflow
The system handles the repetitive work between the feed and the live listing.
REDSP / XML / CSV
→
Filter + identify
→
WP All Import + Houzez
→
AI content + SEO registry
→
Approval + exception handling
Capabilities
Feed engineering and AI SEO operations in one workflow.
Feed engineering
- REDSP and Kyero-compatible XML
- CSV/XML transformation
- XPath and commercial filtering
- stable source identity
- import, update and delete rules
- scheduled processing
AI content & SEO operations
- AI-improved property descriptions
- unique SEO titles and meta descriptions
- catalogue-wide duplicate checks
- persistent SEO registry
- manual edit, reprocess and SEO-only re-optimisation
- exception-led review and approval
Proof: OriMar Living
Live properties processed and approved with zero outstanding SEO issues at acceptance.
OriMar Living combines REDSP and MLSC property feeds with commercial filtering, persistent property identity, WP All Import, Houzez mapping and an AI Property Content Manager. The system improves descriptions, creates and checks SEO metadata across the catalogue, protects approved work through imports and directs staff only to genuine exceptions.
Property feed or SEO workload?
Show us the feed, the website and the repetitive work your team is still doing.
We can review feed quality, filtering, mapping, images, update behaviour and the SEO workload created by imported listings before recommending the right level of automation.